You can create and manage a Product Hierarchy which includes a Sub-brand, a Commercial Variant and a Segment. This hierarchical arrangement enables you to efficiently manage multiple Sub-brands within a Brand, multiple Commercial Variants within a Sub-brand, multiple Segments within a commercial variants and multiple product within a Segments. So you can create and manage the Product Master and CPG Product.
You can manage all the Artwork Elements (for example, elements for a front label and back label) of a Product. You can also generate the base Stock Keeping Unit required for the commercialization of the CPG product.